Join our dynamic Marketing Team - the centralized in-house agency supporting the Taymor brand.

We're looking for a growth-minded, positive, and highly collaborative professional who thrives in a team environment but can also take initiative, own projects, and drive them forward with focus and creativity. If you’re equally energized by big-picture brainstorming with a team as you are rolling up your sleeves to lead and execute with focus and initiative, we’d love to hear from you.

ABOUT THE OPPORTUNITY

The Integrated Marketing Specialist leads the development, curation, and measurement of content marketing at Taymor. They will drive the entire content lifecycle, from strategy through to optimization, including execution and measurement.  The position is accountable for creating, maintaining, and distributing communication tools and standards, both internally and externally.

In addition to content creation and content strategy, this position maintains the editorial calendars as well as the project management over the requests, deliverables and asset creation process.

The Integrated Marketing Specialist works closely with teams across the organization, including Sales, Product Management, IT, Business Intelligence & Analytics, and Graphic Design to align business objectives with the needs of our customers. This role is also responsible for managing marketing partners and contractors, ensuring that execution is in scope, on brand, and spend remains within budget.

DUTIES & RESPONSIBILITIES

• Plans, writes, and edits compelling and conversion-focused content for our collateral, newsletters, automated lead generation email flows, social and website
• Owns the development of email marketing campaigns that target key customer segments and personas to drive lead generation and conversion
• Builds detailed content strategies and execution plans that nurture leads and existing customers alike, keeping them engaged with our brand and moving them down the purchase funnel
• Owns the content strategy and editorial calendar for social channels, in partnership with the Graphic Designer to ensure cohesive and visually engaging content
• As part of our in-house agency model, works to understand GTM support, business goals and asset creation, then builds content, content strategies and communication tools to bring the two together
• Uses data, research, empathy, and customer personas to shape narratives and create content experiences tailored to our target audiences
• Collaborates closely with the Digital Strategist to manage email marketing in HubSpot, including audience segmentation, content distribution, and performance reporting, while also supporting SEO strategy across website content and social media.
• Oversees content requirements and content strategy deliverables across social channels, project life cycles and path to purchase, including analyzing content and conducting audits for newsletters, blog, email marketing, social channels and Taymor.com
• Continually explores and assesses opportunities for AI marketing, programs, formats, and channels to improve campaign performance

ABOUT YOU

You’re a creative, data-driven marketer who knows how to turn strategy into results. With 5–7 years of experience in content and email marketing, you bring strong storytelling skills, an eye for analytics, and confidence working across teams.

• Degree in Marketing, Communications, or related (preferred); HubSpot certification an asset
• Proven ability in content development, conversion marketing, and strategic planning
• Hands-on with HubSpot, Pardot, Marketo, or similar tools; familiar with CMS platforms (HubSpot, Contentful, or similar. i.e. WordPress, MailChimp)
• Strong writing skills and knowledge of best practices for email, web, and social
• Understanding of collateral printing and experience working with printers for finishes, proofs and quotes 
• Demonstrated ability to create, implement, maintain Content & Communications standards across an organization
• Proven ability using graphic design tools (Adobe Suite, Canva) and HTML an asset. Please link to your work/portfolio, if available
• Hands-on experience using CMS tools such as HubSpot, Contentful, or similar (WordPress, MailChimp)
• Collaborative, self-motivated, and comfortable managing multiple projects in a fast-paced environment

WHAT YOU GET

In return for your hard work, great attitude and excellent skills, you will be awarded a competitive base salary ($75,000-$85,000), along with a wide host of benefits including:

• Hybrid work schedule. 3 days per week from our Delta, BC office (Tues-Wed-Thurs). Optional to work from office all days if preferred. Hybrid schedule aligns with our telecommute policy and we reserve the right to update it as business needs require.
• 3 weeks starting vacation
• 8 wellness days
• RRSP matching
• Group retirement program 
• Extended health, dental, vision, and prescription coverage effective immediately
• Life, dependent, and disability insurance
• Lots of support for continuous learning to advance your skills
• A family-first culture where work-life balance truly matters

Taymor welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.